MODEL ARTIFICIAL INTELLIGENCE GOVERNANCE FRAMEWORK 7. 2, p. 205630511985513, Apr. media and society, media production, media representation, in focus, additional perspectives were deemed necessary, gender, politics as well as law & regulation. phenomenon and enable us to discuss its implications. Therefore, it was decided to, start from the perspectives that digital media can offer. In the core literature, explicitly dealing with deepfakes was considered, e.g., [, several other documents including technical reports, press re-, leases, legislation proposals, and audiovisual material av, on freely accessible Internet platforms (e.g., Y, aim is to synthesize findings, views, examples from different, in addition to critically reflect on the phenomenon overall, literature is considered that reflects key aspects so relev, nomenon, are inspired by intersectionality, an approach that, connected and how they interact at different le, sectional analysis, we can attempt to identify and understand, the impact in different domains of digital media and impli-, cated social phenomena such as injustice, inequality, political, such as deepfakes, multiple perspectives are needed in order, to be able to capture its essence. May 2018 . Fashion Theory The Journal of Dress Body & Culture. mediate images and interpretations of the productivity of media practitioners, of the relationship between media firm and urban environment, as well as of more general transformations of media work in the digital age. In this article, we provide a working definition of deepfakes together with an overview of its underlying technology. Riveiro is the CEO of Vilynx (pronounced "VEE-links"), a firm which uses artificial intelligence (AI) and machine learning to help media companies make video “smarter.” T, of creating media products, deepfakes have the potential to, deepfake content could more easily attract fans, something that. Is this new reality likely to improve the working conditions in the industry? tion it in the public sphere, where it mostly takes place and, also where its effects can be observed. Psychological Perspective of Media Use and Effects. 50 artificial intelligence books (pdf) free download . In this context, the impact of new technologies (such as. We examine the interplay among opinion congruency, fear of isolation, and willingness to express support for a candidate. 3, pp. The tools to create deepfakes, have low technical requirements, which usually imply con, tional home PCs that are equipped with gaming graphics cards. As such, politics and digital media are, strongly coupled with AI overall, and the deepfakes could be. Let’s be honest for a second. Now realistic videos with matching voices can be created and, already one in twenty-five Americans has been a victim of, considering the high-quality as well as easiness that deepfakes, In literature there have been observed factors that limit the, benefits of feminists; more specifically: ”feminists experience. artificial intelligence, but with little regard for responsibility, ethical principles and privacy. The interplay with media, culture, and society is challenging, and at this stage, empirical research, in combination with good, positioning in theoretical frameworks, is lacking. Although they form, a continuation of traditional media, their capabilities make the, information copying and transmission very easy, the target audiences can be huge masses without limitations on, location, time, or content size. The results suggest that while deepfakes are a significant threat to our society, political system and business, they can be combatted via legislation and regulation, corporate policies and voluntary action, education and training, as well as the development of technology for deepfake detection, content authentication, and deepfake prevention. 0000008009 00000 n At its core, AI is a wide-ranging branch of computer science concerned with building smart machines capable of performing tasks that typically require human intelligence. Deepfakes enable, individuals and organizations to create content that could be, utilized for nefarious purposes. their role and impact for discrimination and social injustice. The recent practical advances realized by Artificial Intelligence, have also given rise to the phenomenon of deepfakes, which can be considered as a form of fake news. of deepfakes and feminism. and expectations) for online content creation. mean the financial catastrophe of film and media industry. have the potential to interfere with societal actions, e.g., individual can have a significant impact, since if his/her. The increasing reliance on AI-empowered cyber-, physical systems, e.g., self-driving cars, may prompt towards, the creation of deepfakes targeting the machines and indirectly, the humans. 2, pp. IEEE TRANSACTIONS ON TECHNOLOGY AND SOCIETY. 0000000816 00000 n 0000009771 00000 n 'Strong' AI is usually labelled as AGI (Artificial General Intelligence… 0000005050 00000 n © 2008-2021 ResearchGate GmbH. through restrictions on deep-fake video alteration technology,” Jun. The tendency to ascribe profundity to randomly generated sentences – pseudo‐profound bullshit receptivity – correlates positively with perceptions of fake news accuracy, and negatively with the ability to differentiate between fake and real news (media truth discernment). 2, pp. The spread, of fake news, including deepfakes, is also attempted to be, addressed via the same known processes. Denmark will focus on responsibility and ensure a good framework to exploit the growth potential in artificial intelligence … Others have proposed complementary, trusted/reputable entities. deepfakes). ���CUpt@�LBR j�g`�� �Ł� l�*� �4 ��"��ɬ��ü�ŀɄ�7�>�&c#&>� .u.A}�����E\���JԘ�� Results The results can then flow from the audiences to, the systems and approaches that create, manage, and operate, the digital media services and content, therefore providing a, better match between user needs and end-products. utilized by the stakeholders, e.g., journalists, citizens, etc. More empirical research is, needed, that is also bound to the appropriate theoretical. Fabrication of photos and. AI algorithms utilized in deep-, fakes have a wide range of capabilities and can create ne, voice, video, works of art, etc. Artificial Intelligence and Life in 2030 by Stanford University. 0000011650 00000 n This also implies that journalists need to be able, to verify the authenticity of claims, and as such, they need to, have the necessary tools and potentially the expertise to spot, Another key aspect is the automated production of media, that is fueled by AI it has demonstrated its capability to, create text, pictures, and videos, based on what it learns from, available sources in digital platforms, e.g., social media such, abled this significant progress in Natural Language Processing, (NLP) advances, including the capability of summarizing texts, based on limited available samples (e.g., a 5-second speech, era where digital information is easily accessible and can, be copied, the creation of automated news (including spoken, language) is possible. ACM Transactions on Intelligent Systems and. they reach a wide audience. Understanding deepfakes in modern, digital media, as well as the processes it affects and its overall, implications, is seen as challenging, and therefore they should, be investigated from multiple angles that need to be considered, dimensions need to be defined (which is largely not the case, today), and these should be sufficient to capture all the factors, There is the inherent danger that the society will no longer be, able to credibly recognize in a timely fashion true and fake. When the AlphaGo … The societal implications are significant and far-reaching. Page 6 2. e.g., self-driving cars, super-human performance in games, human-level spoken interaction, intelligent robots, creation. More than 2.5 billion individuals had at least one account by the end of 2018, which makes these channels ripe for the picking when it comes to marketing. H��u@ꢚ� H�����f�c)���Tc���g�ۂ�:��S��b�� Deepfak, not a ”one day, this might be possible” technology, have already been used in practice. The recent practical advances realized by Artificial Intelligence, have also given rise to the phenomenon of deepfakes, which can be considered as a form of fake news. This implies that soon enough, what is up to now discussed only in fiction, may step-over to, the real-world realm, where it will have an impact on existing, The first impacts of AI are already visible, as several pro-, cesses in economy and business are enhanced via AI, and more, advanced products can be offered as companies can manage, media, large amounts of digital information can be collected, and analyzed, while processes can be automatized and highly, cial media platforms and other service providers feature user-, targeted marketing campaigns based on individual user history, actions, and preferences. ], and as ”a dynamic process of increasing media influence, ]. 61, no. Artificial intelligence is actually meant to collaborate and work with humans, transforming several job categories and creating new roles. As such, its, effectiveness is seen as limited. In addition, there are also, some concerns raised for some of its exclusion aspects, as for, instance, these conditions would not apply in specific cases, of public safety or national security if this is government-, generated, i.e. However. 1989. , vol. 896–915, Oct. 2011. , vol. It will bring together decision makers, businesses and communities to ensure business processes are managed in a seamless manner. new forms of exclusion of access to publicity and recognition, as digital networks can be, at the same time, spaces of. With deepfakes, ”the ability to distort reality has taken, to investigate this intersection from dif, The aim of this work is to better understand the intersection, of digital media and AI and its implications in modern, be utilized. 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