Join Facebook to connect with Nishank Joshi and others you may know. This will change to 40:30:30, the last 30% being dedicated to digital ideas and activities. ED, Pacific Malls . Join now Sign in. NewsBarons. We’re delighted to share, Nexus Malls was recognised in four categories at the National Awards for Excellence in Marketing 2020. Nishank Joshi, Chief Marketing Officer, Nexus Malls tells us how the first one focussed on Safety First, a campaign meant to build assurance. Vinculum. We started off the launch campaign with the hugely successful unplugged musical concert featuring Jonita and Papon. When we started looking out for someone who would be a human representation of our values, Ayushmann Khurrana was one name that stood out. “We realised it is going to be a tough year and really upped the ante in terms of initiatives, and it is paying off big time,” said Nishank Joshi, chief marketing officer at Blackstone Group’s Nexus Malls, which has held such festivals at six of its malls, including SGC and Treasure Island, during October-December. Style Hashtags has curated campaigns and experiences to position the malls as ‘International Fashion Destinations’. Chairman, Merlin Group of Companies and Partner-Director, South City Group . Against common perception of the sole purpose of malls being shopping, malls have become community hubs where people come to eat, watch movies, hang out with family etc. It’s an evolving science. BTL has formed the very essence for mall promotions and advertising. Dheeraj Arora. Tribune News Service Amritsar, August 31 Nexus Malls has announced Ayushmann Khurrana as its ‘Happiness Ambassador’ for Mall of Amritsar and the other malls in its portfolio. Nexus Malls, the Indian retail portfolio arm of The Blackstone Group, was conferred with Gold for Marketing Excellence in Market Positioning and Brand Awareness category for its StyleHashtags campaign at the recently concluded International Council of Shopping Centers Forum in Singapore. “We have been seeing a 14 per cent growth in sales and about 12 per cent increase in footfall at our rebranded malls,” Nishank Joshi, CMO, Nexus Mall told BusinessLine. Uddhav Poddar. View this post on Instagram. Nexus Mall, a fully owned subsidiary of the Blackstone Group, currently has nine assets spread across Mumbai, Pune, Amritsar, Chandigarh and Ahmedabad. Not considering fixed costs like retainers and licenses, BTL in our malls constitute 60% of our marketing plan. Tommy. With over a decade of experience working in retail and mall marketing, Nishank Joshi, Chief Marketing Officer, Nexus Malls, has launched seven malls across India and relaunched three others across India. Nishank: Introduction of E-Commerce has been a great boon for customers. Dalip Sehgal. Interestingly, malls are great spaces for BTL activities too. All Right Reserved. It has been a magnificent summer at Seawoods Grand Central Mall alright. Nishank Joshi, Chief Marketing Officer, Nexus Malls said, “As they say “Family is a gift that lasts forever” and what could be a more opportune time than Christmas to celebrate this gift. Nexus mall Nishank Joshi, CMO says, “We have introduced a way to shop that fetches you reward this Christmas and New year. We’ve heard of traditional advertising, outdoor and inserts in newspapers… but BTL too? Nishank: We strongly believe that malls need event with a twist. Online stores will see offline presence. We are pushing boundaries when it comes to ideas and innovations within malls. We are also people who love to decorate our homes during these festivals. Select Citywalk. Joshi joined Nexus Malls from K Raheja Corp where he spent close to seven years in two stints. And as they become entertainment and social hubs, dwell times in malls will increase substantially hereon. There are many organisations that often do new launches almost entirely on BTL aided with an outdoor and/or digital blitz? Top Corporate News in India | Top Business News in India | Top Real Estate & Marketing News in India, Top Startup News in India | Top Corporate News India | Top Business News India, Top Real Estate News India | Top Startup News India | Top Banking & Finance News, Top IT Business News Today | Top India Budget 2018 News | Top Healthcare Business News India, Todays Telecom Business News | Todays Education Business News | Todays Automobiles News. Dismiss. In this edition of BTL Baatein, powered by VISCOMM, Nishank Joshi speaks on how BTL is an important marketing activity and revenue-earner for malls. The mall … Home » Retail » Technology is the way to deliver superior experiential events: Nishank Joshi, CMO, Nexus Mall. CEO, Nexus Malls . Technology is the way forward when it comes to delivering superior experiential events. Your view on this. CMO, Nexus Malls (A Blackstone Company) Arjun Sharma. Speaking about the announcement, Nishank Joshi, Chief Marketing Officer at Nexus Malls said, “At Nexus Malls, we believe happiness is at the centre of everything that we do. NB: Would you continue to invest more on such technologies in the future? Nishank Joshi, CMO, Nexus Malls added to this saying, “This day is special because today over 250 shopping malls across India have finally opened up after three long months. See the complete profile on LinkedIn and discover Nishank’s connections and jobs at similar companies. Newsbarons is a greatest source of Industrial and business news updates around the world. Do you prefer to do this through BTL agencies directly or via your existing creative/media agency? Seawoods Grand Central Mall has been positioned as the most fashionable mall in the city, and for that we have created 4 fashion islands representing the most fashionable destinations in the world – New York, Milan, Paris and London. Technology has played a key role in the rollout of GST:... Top Real Estate & Marketing News in India, Terms and condition. Rahul Saraf . MD, Forum Group . Joshi joined Nexus Malls from K Raheja Corp where he spent close to seven years in two stints. NB: What is your rationale for using technology in your malls? A lotof initiatives require audience participation… so participation numbers, and profile of the people engaged based on age, location of residence, drive time from mall also help in deciding what is needed. Are there certain types of vehicles that you prefer to employ BTL promotions in this category? When we started looking out for someone who would be a human representation of our values, Ayushmann Khurrana was one name that stood out. Trends definitely show that BTL and Digital are slowly replacing ATL in company budgets. He said the malls … Said Nishank Joshi, Chief Marketing Officer, Nexus Malls: “As they say ‘Family is a gift that lasts forever’ and what could be a more opportune time than Christmas to celebrate this gift. Abhishek Bansal. Copyright 2016. Newsbarons is an online media platform designed to promote corporate news. “We realised it is going to be a tough year and really upped the ante in terms of initiatives, and it is paying off big time,” said Nishank Joshi, chief marketing officer at Blackstone Group’s Nexus Malls, which has held such festivals at six of its malls, including SGC and Treasure Island, during October-December. The company has witnessed around 18% yoy growth in sales volume and about 12% yoy increase in footfall across all assets and are equally optimistic for the upcoming quarters. Given the need to create throbbing and lively environments, there is no better way to make use of the real estate that malls have  – their spaces themselves. Management Team – Nexus Malls Urban Square. Nishank Joshi, Chief Marketing Officer, received the award on behalf of the Nexus family. NB: What trend do you see for malls in the country? Then came Celebrating First, where patrons were asked to celebrate their firsts with the malls. So, both are equally important. Nishank: Set up with transformation as our core agenda, we seek to implement best practices and state-of-the-art technology in India by bringing in professional and broader mall management in the country. In these three months, all shopping malls have worked very hard, re-written their SOPs and are finally ready to welcome their consumers and make them experience the mall life again. This becomes necessary as BTL agencies have different skill sets and so every new occasion calls for a new idea and that may need a different agency each time. Nishank Joshi, the chief marketing officer of Nexus Malls, the Indian retail portfolio arm of investment firm the Blackstone Group, explains that India is becoming increasingly competitive for consumer goods companies. We have also seen a massive shift in customer behaviour over the last 3-5 years. Terms and condition. Traditionally malls have stuck to events that revolve around kids & women.However today, there are a plethora of activations that we create. CEO & Managing Partner, SARDA GROUP . Also, will this ratio change after the launch phase of a mall or a certain activity? Sushil Mohta. Nishank Joshi is on Facebook. The news is about Technology is the way to deliver superior experiential events: Nishank Joshi, CMO, Nexus Mall the latest news updates from Retail Sector in India. In terms of generating results especially from consumers and in B2B, do you find BTL a more sure shot avenue than ATL in the retail space? Speaking about the announcement, Nishank Joshi, Chief Marketing Officer at Nexus Malls said, “At Nexus Malls, we believe happiness is at the centre of everything that we do. What is/will be the ratio of ATL to BTL in your promotional plans? Nishank Joshi. We predominantly are still a market that believes in ‘touch & feel’ before we make a purchase. So, BTL not only is a great way for promoting our brand and get in footfalls but also to generate revenue from brands across the year. PTI Feeds | December 21, 2018 8:49 PM IST. “Any brands which need to survive and eventually grow will have to sit back and take notice of the millennial,” says Mr Joshi. Just a month and it is a very entertaining mix thus far already. The site, its promoters and employees are not responsible or liable in any manner for the content, its quality, its impact, acceptance or promoting the content on the site. For Nexus Mall, inclusion of technology plays an important role for creating unique end user experience and their experiment with Augmented Reality and other digital technologies has garnered huge success for them. At around the same time we debuted with a first in Navi Mumbai – an Augmented Reality experience where people can come face to face with the wildlife in the Arctic. The central installation is a 40 ft fashion maze where visitors can browse through a visual display of fashion trends across the last few decades before they reach the central portion which has an ethereal wedding gown that lights up every time someone steps in. The Augmented Reality, Digital Dussehra and Pictionary are good examples of technological innovations working really well with the patrons. Since our inception, we have always resorted to high-end technology with an aim to present our customers with unique experiences every time they visit our mall. Privacy Policy | Website Designed & Developed by Matrix Bricks Infotech. Yash Ved is a Senior Correspondent at NewsBarons and comes with a decade of experience across leading online and offline publications. Through our latest Ad campaign, we aim to convey the same message amongst our patrons." CMO, Nexus Mall, Nishank Joshi says, “India is a country of festivals. Freeport. Kicking off BTL Baatein Series 3: Interview with Eddie Udagawa, Canon India… Powered by VISCOMM, BTL Baatein with Sandeep Jajoo, Hathway Digital… Powered by VISCOMM, BTL Baatein with Ravi Rai, Novotel… Powered by VISCOMM, BTL Baatein powered by VISCOMM… Amitabh Dikshit, Eveready Industries. NB: In this current scenario of online purchase, how do you think shopping malls would survive? We garnered a reach of over 21 million people over two days. CMO @ Nexus Malls ( A Blackstone Group Company ) Location Mumbai Area, India Industry Retail Nishank Joshi Jobs People Learning Dismiss Dismiss. Now boasts of a portfolio of 5.4 million square feet of Grade A retail space in the country. Privacy Policy | Website Designed & Developed by. Nexus records 9 per cent annual sales growth, adds two new malls. An awesome experience where people can interact with digital creatures and take pictures and videos of the experience too via a snapshare option. The latest mobile brands are testimony to this shift. Shrirang Sarda. While we have an agency on retainer for creative duties, our BTL activations are always awarded on pitches. Specifically, how important is BTL to the overall marketing plan at Nexus Malls? Given rising media costs, do you see BTL managing on its own, without ATL? With over a decade of experience working in retail and mall marketing, Nishank Joshi, Chief Marketing Officer, Nexus Malls, has launched seven malls across India and relaunched three others across India. wordreatil . From community events for people in the catchment, to Live concerts and stand up comedies to pure play installations. Next up is our summer event that will show case fun activities across continents. ABOUT IMAGES Group. BTL activation help in engaging consumers at the mall and help build a frenzy that results in shopping, but ATL is what drives them in by telling them what’s happening. We also hosted Digital Pictionary across our portfolio on Children’s Day. CMO, Nexus Malls (A Blackstone Company) No Comments in By wordreatil. Nishank Joshi, CMO, Nexus Malls said, “Family is a gift that lasts forever and what could be a more opportune time than Christmas to celebrate this gift. 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